(via The Consumerist)
I will admit to being in love with the “Company X hates blah” general title, but it just seems so many companies don’t want customers, or don’t want customers to have a good experience. This latest is based on the news that Universal pictures is going to offer movies for download starting next month. That doesn’t sound bad, until you look in to pricing. The first movie available will be King Kong, for the amazing price of $35. The same movie I can get from Amazon.com for $15 and rip to digital format myself using free tools, I can download in a Digital Restriction Mangled (DRM) format for only $35. I can’t decide if Universal is doing this to show how much they hate consumers, to show the market how “selling downloadable movies doesn’t work,” or if the executives in charge of this just have no clue how this works. I’m pretty sure those are the only three choices, but I’m willing to entertain other options if my readers have other thoughts. Continue reading “Universal hates digital distribution (and customers)”