Adobe to deliver new media player

Hoping to cash in on some of the still unclaimed money floating around in the media-everywhere int4r-web thingie, Adobe has announced the imminent release of Adobe Media Player to the, ummmm, complete lack of notice to users everywhere. So what’s so great about Abode Media Player, and why should we be excited? Well, let’s see what the experts have to say:

Bruce Chizen, CEO at Adobe Systems Inc., commented that: “Adobe Flash has revolutionized the distribution of video content across the Internet and Adobe Media Player builds on this leadership position,” with regard to the company’s aspirations for the introduction of its newly integrated media player.

. . .

“Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it,” said Forrester Research analyst James McQuivey in a Reuters report. “Control is something that media companies absolutely get high on,” he continued on the subject of media company reticence concerning the release of their content to the Web.

That’s right. Thanks to Adobe, you’ll now be able to get your media, secure in the knowledge that you’ll not miss out on your advertising when you receive your content. And if this product holds to the standard Adobe product features set, you can count on it being large, slow, intrusive, and possibly annoying.

I will give credit for one thing though – as much as I despise advertising, I do think having advertising tied in with the content distribution will get more premium content online for the enjoyment of consumers online. Not much more, but I believe it will help increase premium media distribution. It’s just dumb to proclaim how great it will be because it can force advertising in with content when sharing with end-users. Sell to them based on features they want – non-intrusive, lightweight, speed, ease of installation and use, and so on. Of course, Adobe might not be doing that in this case given the difficulty the company faces in producing applications that meet any of those requirements other than maybe ease of use.

[tags]Adobe announces new media player, Rest easy knowing you’ll not miss your advertisements in future distributed content[/tags]