Kodak looks to churn up the inkjet printer market with substantially reduced ink prices

Assuming the printers perform as well as Kodak says, this new printer product line from Kodak should drop prices significantly from what current consumer printers offer.

Eastman Kodak Company (NYSE: EK) today entered the consumer inkjet industry with a revolutionary new product line for the home.

KODAK EASYSHARE All-in-One Printers will enable consumers to affordably print crisp, sharp documents and KODAK lab-quality photos at home using premium, pigment-based inks that will save consumers up to 50 percent on everything they print. The three new printers provide ultimate levels of print quality and ease-of-use, while offering low total cost of ownership compared to other leading consumer inkjet printers on the market.

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The KODAK EASYSHARE AiO Printers use Kodak’s premium, pigment-based ink, priced at $9.99 for a cartridge of black ink and $14.99 for a five-ink color cartridge (US MSRP). For every $15 spent on color ink and $10 spent on black ink, consumers can print the same number of pages at half the cost of other consumer inkjet printers.When the KODAK Photo Value Pack is purchased, a 4 x 6-inch photo costs as little as 10 cents per print.

So all that remains is real world testing and reviews to see if the print quality stands up as well as consumables testing to verify similar printable pages/photos per cartridge as compared with competitors. If this is as good as Kodak says, I’m sure HP, Epson, and others will not be happy about legitimate price competition. Fuck ’em, I say. Competition is good for us, and I’m tired of paying $35 for a single color ink cartridge.

[tags]Kodak looking to shake up consumer inkjet market, New printer line from Kodak with low-price ($10) cartridges[/tags]

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