Why would any web site actively work to drive away visitors? That might not be exactly what the authors say in this Scientific American article about web sites trying to control search engine links into their site, but if you think about it, that’s what is actually happening.
Global publishers, fearing that Web search engines such as Google Inc. are encroaching on their ability to generate revenue, plan to launch an automated system for granting permission on how to use their content.
The article briefly mentions how book publishers have similarly attemted to get Google to stop directing surfers to their site. So what the online content creators and book publishers in question are doing is telling the search engine companies to stop linking to their content, and instead just link to people and companies who don’t mind outside links to what they have to say. By removing themselves from the search engine results output, I’m predicting a huge loss in readership for sites following this line of thought.
Since I don’t ever get enough traffic here, I am putting forward my public wish now to have all search engines link to my site whenever possible. I would prefer to get all surders who would otherwise be directed to one of these sites that doesn’t want visitors or traffic.
[tags]Content producers want to stop search engine companies from sending them visitors[/tags]