When I first saw this March 1940 advertisement from Popular Science magazine over on the Modern Mechanix blog, I thought it was a foreshadowing of my view of self. Then I realized it’s an ad concerning fire insurance. The thing is, the words of the ad (after the smart/dumb part) are still true today.
Ã¢â‚¬Å“For A Smart Man IÃ¢â‚¬â„¢m Pretty DumbÃ¢â‚¬Â
Ã¢â‚¬Å“I never realized this until too lateÃ¢â‚¬â€every fire insurance policy states that a complete list of destroyed and damaged property must be supplied before insurance can be paid. I had insurance, but the fire we had caught me way off base. ItÃ¢â‚¬â„¢s too late now to make a complete list for insurance settlement.
Ã¢â‚¬Å“It would have been easy for me or my wife to make that list before we had a fire. ThereÃ¢â‚¬â„¢s even a helpful booklet that lists things, room by room, and helps you remember articles that you might forget. The book is free. I . hope other families will be smarter than we were and get one of these books before itÃ¢â‚¬â„¢s too late!Ã¢â‚¬Â
MAIL THE COUPON
THE AMERICAN INSURANCE GROUP (Dept. 1119)
15 Washington St. Newark, N. J.
Without charge or obligation, please send me your Household Inventory Booklet.
[tags]Modern Mechanix, Insurance advice, For a smart man I’m pretty dumb[/tags]